CEO at JetWave International, Isaac Jackson considers the 10X Rule to be a must-read for every entrepreneur. Speaking during an interview this week, Mr Jackson shared the biggest takeaways from the bestselling book.
Author, Grant Cardone is one of Mr Jackson’s greatest inspirations. Cardone is a sales trainer, motivational speaker and an entrepreneur who has accumulated a net worth of $400 million. The 10X Rule is based on understanding the level of effort and the level of thinking required to succeed.
The 10X Rule is the level of action that guarantees companies and individuals realize their goals and accomplish their dreams. Cardone explains to the reader that extreme success requires massive action. He explains that when people want to achieve extraordinary results, they can’t assume normal behaviors and settle for average results. They need to apply the 10X Rule of massive action to remove luck and chance and lock in massive success.
Cardone explains to the reader that to achieve extraordinary results, people need to prevent their brain from thinking in “average mode,” and that can be done by applying the 10X Rule, which involves two key aspects;
- Whatever goal you’re trying to achieve it will probably take 10X the expected effort, so account for that.
- When it comes to goal setting, set the bar high. If you shoot for 10X the results, you’ll end up in a better place.
Cardone sets out four common mistakes that impact the pursuit of success.
- Setting your sights too low.
- Underestimating how much action is required.
- Spending too much time competing and not enough time dominating.
- Underestimating the amount of adversity they will have to overcome.
Mr Jackson believes that the best-seller should be a must-read for every entrepreneur. The rookie business owner urges the workforce at JetWave International to put the book on their must-read list. Mr Jackson believes that books provide an incredible source of knowledge. The entrepreneur is an advocate of continued education, and he thinks that reading is an excellent way for aspiring entrepreneurs and professionals to expand their knowledge and skill-set and progress their career.
JetWave International is a trusted business and consulting firm founded on previous experiences and principles. CEO Isaac Jackson revealed that reading the 10X Rule massively changed his perspective and that when he applied the rule, it catapulted his business career.